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1. #YELP CAREERS UPGRADE#
2. #YELP CAREERS PRO#
3. #YELP CAREERS SOFTWARE#
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Request a Quote and Nearby Jobs are free or low-cost tools to deliver qualified leads to local and home services providers. Wu says in the blog post that Yelp has “grown beyond” being just a discovery and review site and has evolved into “a one-stop local platform where people can communicate and transact with great local businesses.” That’s also the trajectory of Google and its local business profiles.

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In addition to the rollout of its updated business matchmaking and lead-gen tools, Yelp has been involved in a phased upgrade and refresh of its UI on the desktop, mobile web and mobile app.Īll of this is part of the company’s effort to differentiate and give consumers and businesses clear reasons to use Yelp, which has felt increasing pressure as Google My Business profiles have added more reviews, content and transactional capabilities.

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It doesn’t require any booking software or calendar integration (although that’s available) on the local business side.Īll part of Yelp’s differentiation strategy.

Once businesses respond to user job requests, the tool enables scheduling an appointment, consultation or on-site visit.

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It’s also somewhat reminiscent of RedBeacon, which was acquired years ago by HomeDepot and is now called Pro Referral. Obviously, local lead-gen isn’t new and the product isn’t totally novel - HomeAdvisor offers a conceptually similar, though less consumer-friendly, product. The new questionnaire is intended to help consumers provide better and more specific information about their projects, but also to improve lead quality for the businesses themselves. Some of the businesses receiving the leads are advertisers in the same business category. In both contexts, the quote request will go to multiple businesses (up to 6) unless the consumer deselects bulk messaging. They are then prompted to fill out a short questionnaire and post a job request without being required to select a particular service provider or vendor in advance. Consumers can initiate Request a Quote from individual business profiles or from category search results (e.g., “free price estimates from local electricians”). Businesses can turn it off if they wish to. Request a Quote is free to claimed profiles and is turned on by default in applicable categories. However, this year in June, “more than 900,000 projects were created for home and local service providers,” she explains in her blog post. Wu told me that roughly 45,000 businesses added Request a Quote each month in 2019. Many of these categories have been much healthier and active during the pandemic (e.g., contractors) compared to restaurants and bars, which have been suffering and closing permanently. More than 50% of Yelp’s revenue now comes from these local and home services categories.

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Those include auto repair, movers, photography, salons, pet groomers, realtors, child care, home services, professional services and contractors, among others. That will grow to 100 in the near future, according to Yelp Product Lead Yue Wu. More than 60 business categories now offer Request a Quote, featuring a newly revamped lead-gen questionnaire. Businesses can proactively reach out to interested consumers based on a feed of local projects and service requests. Yelp is also launching “Nearby Jobs” for local services businesses, which gives them the ability to access a flow of local leads a part of a $240 monthly subscription. In the interim, the company added capabilities and is now reintroducing it as a more full-featured lead-generation and business matching tool with appointment booking. Yelp has become an essential part in our clients' local advertising mix and the Enterprise team is growing fast! The Yelp Enterprise Account Executive works with National corporate clients selling Yelp's diverse advertising products.Yelp introduced “Request a Quote” business messaging in 2016. Yelp's premium native search advertising products deliver strong ROI by helping clients connect with potential customers at the bottom of the purchase funnel. Yelp's Enterprise team partners with National businesses to provide industry leading digital advertising solutions. Yelp's mission is to connect people with great local businesses. States included in Yelp's defined East Region include: Pennsylvania, New York, Vermont, New Hampshire, Maine, Massachusetts, Connecticut, Rhode Island, New Jersey, Virginia, Delaware, Maryland, West Virginia, Kentucky, Tennessee, Mississippi, Louisiana, Arkansas, Alabama, Georgia, North Carolina, South Carolina, and Florida.